Kristen Campbell is an acclaimed advertising and eCommerce professional, media strategist, and dedicated philanthropist with over two decades of marketing expertise across retail, automotive, restaurant, and private sectors.

Throughout her career, Kristen has spearheaded impactful advertising strategies, leveraging her keen insights into media and creative landscapes to propel companies towards revenue goals while enhancing consumer brand awareness, loyalty, and sentiment.

A seasoned leader, Kristen has adeptly managed large cross-functional teams, agencies, and vendor partnerships, fostering collaboration and innovative thinking to achieve marketing objectives. Her approach is data-driven, evidenced by her success in crafting social media strategies and compelling content that drive new business and revenue for clients.

With a rich portfolio of award-winning productions, Kristen has delivered numerous television commercials, short videos, radio spots, and digital ads for renowned national brands. Notably, her work earned her multiple Telly Awards in 2008 for her creative TV campaign with Big Lots, Inc, recognized for excellence in art direction and production.

In 2016, Kristen developed the marketing plan for the launch of Big Lots, Inc's eCommerce business, devising a comprehensive omnichannel marketing strategy that significantly boosted online sales. Subsequently, in 2020, she replicated this success internationally by spearheading the eCommerce expansion for Surplus Furniture Canada and the U.S., achieving remarkable online sales figures.

Demonstrating her commitment to cultural inclusivity, Kristen led multicultural marketing initiatives at both Big Lots and Surplus Furniture, ensuring Hispanic customers were engaged through culturally relevant content, bilingual advertisements, and promotions. She even developed the Big Lots Latino website and established blogger/influencer programs to foster connections within the Hispanic community.

Outside her professional endeavors, Kristen has made significant contributions as a philanthropist, leading marketing and point-of-sale campaigns between Big Lots, Inc, and Nationwide Children's Hospital, resulting in over $20 million raised in just four years. Her remarkable efforts earned her the HALO award in 2017 for the best point-of-sale fundraising campaign in the "Give Big/Help Kids Everywhere" initiative.